The Dublin Web Summit takes place on Wednesday and Thursday of next week and people working in the tech industries, web, design, advertising, marketing and start ups will begin pouring in from all over the world – both to speak at and attend this event. If you haven’t already snapped up a ticket, it’s unfortunately already sold out and the waiting list for next year has started. But if you are one of the lucky ticket holders, we’ve got a list of speakers we think ought not be missed!
Content is King with Muirne Laffnan (RTE), Tanya Cordrey (The Guardian), Ciara Byrne and Daniel Heaf (BBC)
Main Stage, Wednesday.
Some of us may have heard the phrase ‘content is king’ before. It refers to the fact that content – such as news stories, video, images etc. are the part of the internet that really drives engagement. While a service offered or advertised online may be interesting and may even be entirely unique, content relevant to this, is what captures the imagination of audiences and can at times even become a ‘viral’ success or make a website a ‘go-to resource’. The introduction of blogs to the sites of many businesses backs up this theory. You have the opportunity to share information with your customers that will aid them in making a purchase or a decision and also confirms you as an authority on the subject, which can gain more trust.
The important thing, is knowing how to do it write. Come and hear what some of the biggest content sites have to share.
Nicola Mendelsohn from Facebook
Main Stage, Wednesday.
Facebook. Is it a trend? Is it a fad? No, it’s superman – the superman of social networking. Nicola Mendelsohn is the Vice President of Facebook EMEA, a role she has only just taken up and comes to the Web Summit with experience and an Executive Chairman and a Partner at the advertising agency Karmarama, president of the IPA (the advertising industry trade body), Industry Chair of the Creative Industries Council, the Deputy Chairman of Grey London and a Board Director at BBH. In 2005 she featured in Management Today’s list of the ‘Top 35 Women Under 35’. In May 2011, Nicola was named an ‘International Woman to Watch’ by Advertising Age. In addition, Nicola is a Director of the Women’s Prize for Fiction and a Trustee of The White Ribbon Alliance.
Although we’re not sure what topics related to Facebook she’ll be speaking on, we can be sure with her history and background, it will be interesting, relevant and focussed. Fresh into her new role at Facebook, I expect she’ll arrive full of enthusiasm for her new role and where she sees the company going. We’re keeping our fingers crossed for some secrets and insights.
Pivoting to the Customer, JP Rangaswami
Cloud Stage, Wednesday.
JP Rangaswami is the chief scientist at SalesForce and one of the world’s leading innovators when it comes to driving sales and engagement online. Rangaswami focuses on helping salesforce.com’s European customers think about innovative ways to use the real-time, mobile and social capabilities provided by Salesforce apps and the Force.com platform. We’re expecting to hear Rangaswami speak on customer focussed behaviours, through the use of technology, to expand your customer base and sales. For businesses already off the ground and looking for the best ways to push things forward to the next level, this should be an excellent talk.
Design – Building Beautiful with Gentry Underwood, Yves Behar and Dave Rowan
Main Stage, Thursday.
Sometimes, we can be so busy considering the functionality of our websites, their purpose and adding new content, that we can forget about the importance of design and how this can impact everything else. Apple, more than any other company, have proved that clever, beautiful, intuitive design decisions not only make life easier for the user, but also contribute to how successful a product or system is. If it’s the best, people want in. Learn more about the purpose and importance of great design decisions for your business. And it’s not just for the creative types, if you’re getting a new site designed or app created, you’ll come away with a better understanding of your designers process and how you can help and support that and get the most out of it.
The Online Video Advertising Revolution with Pierre Chapaz
Digital Marketing Stage, Thursday.
Pierre Chappaz held various Marketing and Communications positions at Toshiba, Computer Associates and IBM before founding the price comparison site Kelkoo in 1999, which he sold to Yahoo in 2004 for €475 million. He’s at the Web Summit to discuss the Online Video Advertising Revolution. Everyone ‘wants in’ when it comes to video due to the great successes of really clever, and sometimes accidental, viral videos. Learn more about what to use, how to use it and come away with a better overall idea for a video advertising strategy that suits your business and appeals to your customers. Using video already? Why not get a quote for subtitle translation and make sure your brand speaks to even more customers worldwide.